Lead Generation Process

by admin on September 21, 2011

Lead generation ProcessLeads are the name of the game for building any kind of business both offline and online, so having a good Lead Generation Process is critical to the ultimate success of your business.

Though not all leads are made equal and not all Lead Generation Processes are made equal. A substandard lead can cost a lot more than it seems at first glance.

Throughout the Lead Generation Process there must be a method to identify qualified leads and separate them from the others. Your conversion rates will be disappointing otherwise and you may become disillusioned and your business will break up. Don’t fall into that trap.

Lead generation is going to be something you’ve got to do each day and you have to learn to generate quality leads efficiently. Offline you will spend a lot of hours meeting prospects and driving to and from appointments and making calls.

Offline Lead Generation Process

If one of your techniques of prospecting is gathering paper thru forms and fliers, all this info has to be translated and transcribed into a database. More information in the form of leaflets must be mailed and then there’s the qualifying process that must definitely be gone thru, adding more time and cost. Back office staff in the sales department then has to process the lead through to ( hopefully ) a successful closing.

Online Lead Generation Process

Generating leads online is no less complex and labor-intensive, and if you have operated an internet Multi-Level Marketing business for any length of time you’re probably nodding in harmony. OK you have an audience of millions when you market online, but that suggests that qualifying process is rather more crucial and it’s much harder because few folks basically know you from a hole in the ground.

It takes cash and time to correctly launch any business, and the more money one can invest, the better, as this way an adequate staff can be employed with the aim of lead generation and other activities that are crucial to the firm’s success. Money must also be spent to publicize correctly, as this is an avenue thru which more leads can be created.

If you have built your web site and you are following all of the proven methods of success, like adding articles frequently, answering emails quickly, employing autoresponders and having a prominent opt-in box, and you have built tons of backlinks through article submissions, blogs and social media sites, why the heck are not you making any money?

If success hasn’t yet been acheived by the previously mentioned stages, many entrepreneurs consider giving up and returning to the offline marketing world. Perhaps they feel they were good at such selling, but upon returning to this world they realize why they left in the first place.

It is because of this many people consider buying leads from lead generation companies. Nonetheless this activity has a significant drawback.

If you are buying leads from brokers….. you’d be better off buying groceries. Most of these companies sell the leads to several buyers and with this strategy you are coming off as a complete stranger.  It is much easier to create your own leads through attraction marketing.

What about a lead generation system which has been proven to work for thousands and is simple to implement and allows you to stay in control of your business? No passing the lead around like a squalling baby it’s yours from beginning to end.

What about a system that keeps you on the cutting edge and effective lead generation that will put your business back on its feet fast?  If you’d like to generate leads for your MLM, click the banner below!

lead gen process

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{ 1 comment… read it below or add one }

Cyanne Campbell October 4, 2011 at 6:14 am

In this respect, a lead generation system that is really capable of offering great results can help an entrepreneur to stay in control of the process. A system should be selected that teaches the entrepreneur the most current technique of acquiring fresh, qualified leads, leaving her with more time to improve and build the company.


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