Why You Need Video Marketing

by admin on July 14, 2013

Video Marketing

In this post I am going to talk about why you need Video in your marketing.  I will also discuss some tools and strategies to make the most out of your video marketing.

Video marketing can be done a couple different ways.

One way is to create videos for the sole purpose of optimizing them to get found on Youtube or Google.

The other way is to create personal or lifestyle videos so that you can connect with your list or followers and create an internet relationship using video marketing.

I will discuss both Video Marketing strategies further, but first let me talk about why you need video in your marketing strategy.

Many people online have a short attention span.  So if you want to capture their attention you need to use video.  With video there seems to be a value added effect that makes your blog posts more appealing to the average user.

Using Video Marketing you can connect with your list in ways that you may have never done so before.  They will start to know like and trust you in a way that can not be done with just a blog post.  They say a picture is worth a 1000 words, so video must be worth 1,000,000!

By creating videos that are optimized for certain keyword phrases you can easily get your Youtube video ranked in the search engines and Youtube following a few strategies that I outline in this course. 

Doing this will get you free traffic, free leads and ultimately free sales if you follow up consistently.

The only problem with this strategy is that if some jerk flags your videos because he or she is a hater then you can lose your whole account and your traffic.  That is why I maintain about 30 different Youtube accounts.

There are many ways around this problem.  Some people might use En Video Hosting (which I think is over priced).  Or you can do what I do, which is to use a piece of software called Easy Video Suite.  With Easy video suite you can create videos and upload them to your own hosting account.  Once hosted you can post them almost anywhere or you can create a webpage right from the EVS software.

Using the EVS you can track your video analytics so you will know how many views you are getting, where the views are coming from and even sales you make from your Video Marketing if you are a little technically inclined.  One of the most important analytics from Easy Video Suite is the drop off point.  This tells you where your average visitor is leaving the video and losing interest.  By knowing this statistic you can learn where to improve your marketing and become a better marketer in the process.

So if I were you I would start to implement these Video Marketing strategies in your marketing as soon as possible!

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